WHAT some people will do to sell some salad.
Around 100 or so foreign 'models' descended on Beijing this week as part of a marketing campaign by Salad Sweetie to promote a new salad delivery service in the capital.
Paying tribute to Sparta and to the ever in vogue bondage inspired gear, these model types generated a huge amount of 'interest' and keffufle and fell onto the wrong side of local law enforcement who eventually detained many of them for creating a public disturbance or whatever it was that they did.
Listen, I've been in Beijing in the summer and it's not pleasant. It's muggy and dusty and your clothes stick to you like a needy lover. I totally get that these guys wanted to feel the fresh air on their skin and to feel the freedom of taking an escalator with everything hanging out, because that is freshness and that is what salad is all about.
I just hope that Salad Sweetie are not those salad snobs that I hate. I hope that they know the value of some crisp, cold iceberg lettuce in the summer months, because if they don't then this whole marketing ploy of theirs was a complete failure and waste of time.
And because this whole thing was earth shatteringly important, I'm very glad that Time magazine covered the story too.
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