Posting on social media is about to get a lot easier thanks to Rihanna. She's breaking it down into acronyms for us. BBHMM is NSFW. No corporal tunnel syndrome for her fans! No No!
In the video RiRi enacts bloody and lustful revenge on her accountant. But not before she puts her accountant's piece through an Oliver Stone ringer. Girl's gotta come out on top.
But will it be enough to reverse the fortunes of a single that hasn't done as well as can usually be expected from Rihanna, probably the strongest singles artist in the game? (Actually, by downloads and streaming measures she's just been named the most successful singles act of all time in the US). Probably, for the short term at least.
It's going to generate a lot of controversy and attention which it is courting in a completely unsubtle way. Expect it to chock up tens of millions of youtube views over the coming days and eclipse Taylor Swift's Bad Blood and Madonna's Bitch I'm Madonna as Twitter topic of the day (music video category).
What's interesting about RiRi is that she's like these lone wolves that we keep hearing about in the news. Not that she's always on the attack, but rather, through her video persona she hasn't ever really been one of the girls. But that is probably part of her appeal.
So, moral of the story: new album imminent. Recent songs and videos mixed reception. Crank out a controversial video that will do little to change your mind about the song if you don't already like it, but that will firmly put you back into conversation. And we know who we can blame for that game play. :)