Knowing the kind of bubble I live in between work and writing, he was worried I was losing my touch.
I'm the first to admit I'm unable to keep up with what makes Millennials tick.
I didn't even know ASMR existed let alone that it was making noisy (and not so noisy) people rich. Mashable have an introductory video into the phenomenon in case you're not yet across it.
I ended the conversation with my friend incredulous and certain of only two things;
(i) my various career paths have all been poorly chosen
(ii) I need to keep up with the most savvy generation earth has seen.
To that effort, I was proud when I discovered yet another Gen Y staple: reactions.
Now there are a lot of Reactions on youtube (I guess they're made by Reactors...or are they just influencers? God help me.)
In case you don't know what they are, they're basically filmed reactions to videos or moments. It goes well beyond those viral hits of people's OTT reactions to scenes from Game of Thrones that had everyone feeling things a couple of years back. Reactions have become more sophisticated and exhaustive since their Viral beginnings.
Nowadays there's a growing number of (mostly) Millennials who film their commentaries on daily pop culture, but also those who trawl back through the 80s and 90s to "discover" and "react" to classic content.
They have channels and followers, and often Stans (=major fans) make suggestions of videos or albums they should watch/listen to and then react to.
There's a fair bit of disingenuity going on in a lot of reaction videos; people pretending to watch something for the first time or reacting in a way that suggests they're doing it for the comments (or the likes or the follows).
But just like anything else on the web, for every uninformed, implausible video there's an equally honest and fascinating take on Gen X culture.
2019 is proving a huge year for looking back after all this year marks the 30th anniversary of some of the pop world's touchstones.
To my mind, Madonna's Like A Prayer was 1989's most important pop artifact.
It may've been snubbed by the Grammys, but the press today is unanimous; Like A Prayer is a masterpiece, a game changer and currently the focus of a lot of praise.
I could bang on about how for years Like A Prayer was my favourite Madonna album but we live in a Millennial world, and it's increasingly up to them to decide what from our past was significant and important.
To that end, I've rounded up some of the most insightful and entertaining reactions to Like A Prayer's main videos after the jump.