As we know, the central Italian earthquake that struck last week at 3.36am August 24 decimated towns across the central Italian belt, its impact most felt in the town of Amatrice - birthplace of the famous Amatriciana pasta recipe] and killed hundreds of locals and tourists.
Italians have been generous in the wake of events, opening their wallets and donating all kinds of objects. Italian restauranteurs have also jumped aboard the fund raising wagon, and many are now donating 2 euro for every plate of Amatriciana ordered.
The earthquake was felt across central Italy - as far as Rome - and since the main event there have been almost 1,000 aftershocks that have made themselves felt.
Some Italians have an eerie sense of de ja vu: once again, the earthquake struck in the middle of the night around 3am [just as it did in the devastating 2009 earthquake in nearby L'Aquila] and once again, buildings that were commissioned [and publicly funded] to be earthquake proof collapsed in last week's events.
The devastating feeling that many mourning in Italy have is that Italy will be incapable of rebuilding the towns and hamlets given its past performances in similar circumstances.
Many Italians are worried that Amatrice and the other towns affected by the seismic events will languish, just as L'Aquila continues to do seven years on, a reminder of the shameful ineffectiveness and perceived corruption thought to be rife across some parts of the Italian authorities.
A longer look at Amatrice here.