Head scratch: Lululemon Beer

THERE are certain things that exist in this world that make me scratch my head.

But the sad thing is that there always seems to be a market for any thing. My friends and I often group together for a brainstorming session. We always try to get to the lowest common dominator to work out something that the world (doesn't) need and that will make us rich.

If only we had come up with the idea of a boutique beer for yogis. Damn we would've changed the world, and tapped into the hipster market like no one else before us. But that damn Lululemon have beaten us to the downward dog again. This month they're launching a beer for yogis with a very Japanese looking design. You just know that stuff is going to reek of patchouli and sweat.