Iggy Izalea has stepped down from performing at Pittsburgh Pride as past homophobic and racist tweets have come back to haunt her.
Arianna Grande became a kind of pop unibomber this week by dropping her feminist manifesto that cited no less than Gloria Steinhem.
And Beyonce galvanized her beehive, but this time Queen B's bees weren't on side. By alluding to making a huge announcement, only to make said announcement about her switch to veganism, she set off a shitstorm of discontent: her fans are not happy y'all.
Never before have we had such instant access to our artists and celebs. We feel they them in our daily orbits, but as always they have differing abilities of remaining in touch with their worlds.
In the past, the traditional press and publicity machine had a way of editing and curating their statements and presences. That innate editing system helped a lot of acts seem connected when they were already out of touch with their realities.
Following them on social media is a double edged sword. While we hang off of every single word they say, we are just as quick to hang them with the same words if they are not to our liking, and the full force of their impacts are much more powerful than a bad interview or a bad article.
These kinds of instant backlashes make social media an unforgiving tool and, some are better at it than others.
Storm in a tea cup? Maybe. But, proof as always that words as always are power, and the penetration of the twitterverse always comes at a high cost: an instant karmic backlash that will floor even the most seasoned PR veterans. Careful what you say kids.