Now, by everything, I mean everything related to popular culture.
The force is awakening and we're going to be hopping mad about Star Wars all over again. Which means that you're going to see more and more Star Wars merchandise over the coming weeks.
But let me remind you that if a novel idea exists, it exists in the Land of the Rising Sun. Because the Japanese are light years ahead of us when it comes to exploiting pop culture for all it's worth. And turning a pretty buck while they're at it.
Here are just a handful of the smart and quirky ways that Star Wars iconography has been put to use in my mother land.
Look at Vader playing nice in this old ad for the AU mobile service. Just wanna have a nice little snapchat with him!
In the past, artists produced large format screens so that they could show the force of Buddhist deities in a series of myths and legends. These days, artists like Taro Yamamoto are paying tribute, but using more contemporary figures like Jedis in the same settings. But only in Japan could you organise for a couple of storm troopers to stand guard while the screens are used to promote the upcoming film.
Using the same screen printing philosophy, these amazing printed nassen, I think you'll agree, are a great mix of the Japanese aesthetic and certain iconic characters from the Star Wars canon. Nassen are like the relatives of noren. It's all about the unique textile and the dyes.