Before I start a rant I have a question to ask. If and when hell freezes over does it mean that the end of world will have arrived?
Because if that's the case, I'm not going to be a happy little camper. I have a book that is coming out and that I have to promote. It will be a real shame if hell really freezes over and it's the end of the world as is being predicted to happen in December. On December 12 to be precise.
I mean, it will be really awful if we really do end up living in Madonna's Ghosttown. Firstly there will be no time for emoticons (and I love them). Then people are going to be so focused on buying golf clubs and grills to protect themselves that no one will spare a thought for my ebook, let alone coffee. Nightmare!
Wait, what you didn't hear the news? I'm not surprised, as it only seems to be doing the rounds here in Italy in Italian.
One of the advantages of living in another country for a while is that you gradually start to understand what's happening and what people are thinking about more and more.
There are times when that is really annoying because ignorance (like people's choices of souvenirs or collectables) is bliss and it can be lovely to ricochet around a place without being able to really fully recognise what it is that people are grumbling about. Conversely laughter is infectious and international and rarely needs a translation. Ain't that a great aspect of life.
Thing is there has been a rumour that's been floating around the web (and on Facebook in particular) that Starbucks are finally opening a store in Rome.
People have been getting in a tizz about that news because the novelty of having a Starbucks in the land of coffee is apparently just too strong to resist. KFC finally opened a branch in a Roman shopping centre last year (the first in Italy I think- I don't know I can't be bothered researching that) and apparently more than a few people got their jollies about that too. Like a friend of mine who will remain NAMELESS!
But seriously, SB were being touted to open a store on December 12 in Rome and I can't tell you how many people I know took to social networks to pop open the champagne in celebration. Well now it's my turn. It was a hoax! Haha! Suckers!
I just hope no one perpetuates a similar rumour about Uniqlo or Muji opening superstores here otherwise my heart won't be able to stand the commotion.
Just goes to show we always think we want what we won't have. Okay, I miss using my coffee name (secret) but there's already enough crap, average and really good coffee in this country. I don't think we need Starbucks in the equation. I mean friends isn't even on the air anymore. Move on people.
If you want to investigate the hoax in more detail...actually don't bother. Go and download an ebook instead.
Dave Di Vito
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Dave Di Vito is a writer, teacher and former curator.He's also the author of the Vinyl Tiger series and Replace The Sky.
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